Tuesday, September 27, 2011
Creating a Brand
Let's first define 'brand' and 'branding'...
Brand: a class of goods identified by name as the product of a single firm or manufacturer
Branding: the promoting of a product or service by identifying it with a particular brand
A mission statement is probably a good place to start. What does your company want to do, how do you want to do it, where do you want to do it, why do you want to do it and how do you want to do it? Make it short & sweet, clearly understandable to all. Do I currently have a definitive mission statement? No, but I'm thinking I should start working on that right now.