Of all the social media platforms available, Facebook is the one that
I use the most. I have two business pages, Jasper Moon and Jasper Moon PrayerBeads. The first one is dedicated to the company as a whole and the second one
specifically to the prayer bead product line.
Facebook is a great place to introduce your brand and
products, and to develop a sense of community. With over one billion people
around the world on this forum, your outreach could be phenomenal. But how do
you tap into this pool of potential customers successfully?
Posting regularly is one of the main keys to success. Add
content at least once a day. Do not flood your page with sales pitches, people
will get tired of that very quickly. Include other material that you think will
be of interest to your customers. It does not have to be directly related to
your core business; quotes, tutorials, interesting events, other business pages,
blog posts, etc.
Visuals generate more engagement, so be sure to include a
photo with all your posts. Always ensure you have the legal rights to share the
image though. By upgrading your photography skills and taking your own pictures,
you will not run into any copyright issues.
Posts should be written in a friendly and informative
fashion. Respond to customer enquiries and comments in a timely manner. It
demonstrates that you are dedicated to their overall satisfaction with your
products and services.
Facebook keeps track of how often people interact with your
page and that determines how many people will see
them. Did you know that not even all your fans will see all your posts? Track
your results and refine your strategy as you go. Find what works best for you.
Be sure to include a call to action in your posts whenever
possible. Ask your readers to respond in some way (like, comment or share). Get
their opinion on new product offerings. Find out what new items they are
interested in. Ask for their input and constructive criticism.
Embrace digital platforms, like Facebook, and discover new
ways to engage your customers, sell your goods, and spread your message.
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