Sunday, January 5, 2014
Social Media Tools - Facebook
Of all the social media platforms available, Facebook is the one that I use the most. I have two business pages, Jasper Moon and Jasper Moon PrayerBeads. The first one is dedicated to the company as a whole and the second one specifically to the prayer bead product line.
Facebook is a great place to introduce your brand and products, and to develop a sense of community. With over one billion people around the world on this forum, your outreach could be phenomenal. But how do you tap into this pool of potential customers successfully?
Posting regularly is one of the main keys to success. Add content at least once a day. Do not flood your page with sales pitches, people will get tired of that very quickly. Include other material that you think will be of interest to your customers. It does not have to be directly related to your core business; quotes, tutorials, interesting events, other business pages, blog posts, etc.
Visuals generate more engagement, so be sure to include a photo with all your posts. Always ensure you have the legal rights to share the image though. By upgrading your photography skills and taking your own pictures, you will not run into any copyright issues.
Posts should be written in a friendly and informative fashion. Respond to customer enquiries and comments in a timely manner. It demonstrates that you are dedicated to their overall satisfaction with your products and services.
Facebook keeps track of how often people interact with your page and that determines how many people will see them. Did you know that not even all your fans will see all your posts? Track your results and refine your strategy as you go. Find what works best for you.
Be sure to include a call to action in your posts whenever possible. Ask your readers to respond in some way (like, comment or share). Get their opinion on new product offerings. Find out what new items they are interested in. Ask for their input and constructive criticism.
Embrace digital platforms, like Facebook, and discover new ways to engage your customers, sell your goods, and spread your message.