Wednesday, February 29, 2012

Adding Value Through Anecdotes

I've discussed the concept of story telling to sell products before (click here) but it is a valuable tool that many jewelry makers often overlook and is well worth reviewing again.

The original description of this piece by the maker was as follows:

'This necklace is 16 1/2" long. It is made with amethyst gemstone chip beads and some swarovski bicone 3mm crystal beads and metallic seed beads.'

That's a very basic description of 'what it is' but not much else.  The piece is still up for sale.

By adding some fascinating facts, figures and/or colourful words you can make a piece sound more appealing:

'Amethyst is a beautiful and mysterious stone.  It's been known to mankind since ancient times and was attributed with many magical properties.  Amethyst is considered to be a stone of spirituality & contentment and is a gemstone often worn by healers, as it has the power to focus energy.

This elegant 16 ½” long necklace is made with genuine amethyst gemstone chip beads, finished off with sparkling Swarovski bicone beads (3mm) and tiny metallic seed beads.  It's simple beauty makes it perfect for both casual and formal wear.'

Interesting information and descriptive adjectives can captivate potential customers.  And never underestimate the benefit of several good photographs to go along with it.

1 comment:

  1. I love this idea! Thanks for sharing. I'll put this on my 'to do' list for my shop!