Tuesday, November 13, 2012

Why Am I Blogging?

I have not been utilizing my blog to the full extent that I could or should be. I know that. So, it's time to sit down and determine exactly what I want to accomplish with it.

When I set up my blog, I had a clear purpose in mind as you can see in my opening statement.

“Highlighting Jasper Moon’s upcoming events & new products, plus sharing timely crafts & recipes, special offers or coupons, workshop ideas & updates and a few other tidbits of interest that cross my desk or my mind.”

I originally wanted it to be a ‘personal’ blog, not strictly a ‘business’ blog.  It was my intention to post at least 3-4 times per week.  Where I’ve fallen short is in the implementation.

There’s always a reason to ‘put it off to another day’…not enough time, too tired, can’t think of anything to write about, downright laziness sometimes (I can admit that).  Well, that is about to change.

If I’m serious about promoting and growing my jewelry business I have to stop making excuses and get working on it.  The blog is just one of many tools I can use to do that but that is what I’m focusing on today.

What DO I want to accomplish here?  Should I change directions and make the blog strictly a business forum?  What is the best approach?  Over the next few days, I will be examining these questions and many more, trying to refine my purpose and direction.

I hope you join me on this journey and feel free to offer suggestions or comments during the process.


  1. Hi Bonnie,
    I do a mix of both business and personal. For me the blog is an extension of myself: I want people to know who I am and who I am is personal, it will never be business :) I aim for one blog a day, but there are times when that's downright impossible - as long as I keep blogging I feel I am OK.
    If time is of concern (for whom isn't it?!) - I would start with a schedule: Monday is for XYZ, Thursday is for ABC, and Saturday is for MNO. It becomes easier to follow the schedule if you theme it that way. Then I would make a draft of posts for a couple of weeks in advance, to keep myself going. Make a list - and add 'blogging' for 30 minutes in there the day prior to your schedule. If it's on the list it's harder to ignore it!
    Good luck!

    1. Great advice and tips, Alicia. Thank you. I think the structure of a schedule is exactly what I need to keep me on track. I work best when there are defined expectations and direction.