Friday, April 12, 2013

Tell a Story...But Keep it Short

Without a doubt, a good story can sell product. I’ve talked about this before in a previous blog post. But, please, keep it short when listing items on Etsy or Artfire.

Most people will not have the time or the patience to read a novella (a short novel or long short story), especially when they don’t learn anything of value about what you are trying to sell. 

Potential customers want to look at a lot of listings in the least amount of time to find that one special item for them. They will get bored very quickly with a long winded, fluffy story with no substance and move quickly to the next listing.

Keep it short, keep it fun, inform & entertain, give added value to the item. But remember, keep it short. Did I mention that?