Welcome to my personal reflections on life, love and the world around me. Be prepared for a variety of topics; crafts and recipes, self-improvement initiatives, quirks and quotes, and other tidbits of interest that come into my view. The journey begins...walk with me.
Friday, April 12, 2013
Tell a Story...But Keep it Short
Without a doubt, a good story can sell product. I’ve talked about this before in a previous blog post. But, please, keep it short when listing items on Etsy or Artfire.
Most people will not have the time or the patience to read a novella (a short novel or long short story), especially when they don’t learn anything of value about what you are trying to sell.
Potential customers want to look at a lot of listings in the least amount of time to find that one special item for them. They will get bored very quickly with a long winded, fluffy story with no substance and move quickly to the next listing.
Keep it short, keep it fun, inform & entertain, give added value to the item. But remember, keep it short. Did I mention that?
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Short, infomative and to the point rocks!
ReplyDeleteExcellent advice!
ReplyDelete