Sunday, March 20, 2011

Book Review: Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit

This little 94-page book by Viki Lareau is packed full of useful information for anyone contemplating opening a jewelry business.  Viki is a jewelry-business mentor.  Her expert knowledge and wide experiences are invaluable for anyone looking to take their hobby to the next level.  From designing your own unique style and choosing a company name to creating effective marketing materials and selling at craft shows she will guide you along your journey.

There are numerous case studies and engaging personal stories about the success of others.  Viki starts with the basics and progresses through business licenses to the fine art of pricing for profit.  There are plenty of full-colour photographs to help you easier visualize the concepts she is introducing to you.  This is a must-have resource if you are starting a jewelry business.  It's making me think and develop a plan.  I'm learning a lot.

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